The people at DEUTZ are the crucial factor when it comes to the success of our Dual+ strategy. Year one of our trans­formation showed that our teams are open, agile, and highly motivated to make DEUTZ fit for the future.

Dual+ is the strategy that we have formulated for DEUTZ and it clearly sets out the direction of travel for the Green and Classic segments and for the service business. At the heart of our strategy is a firm focus on the needs of our customers and the market. We are implementing our strategy in all regions and functions through our „Powering Progress“ transformation program. This calls for a structural change in how we work together and for changes to our corporate culture.

Last year, 24 different initiatives ensured that the Dual+ strategy made an impression on the hearts and minds of everyone at DEUTZ. At the same time, the organizational structures were put in place that will help us to secure DEUTZ’s future. During 55 Powering the Teams workshops, more than 2,000 employees familiarized themselves with the new strategy and the associated way of working. Team members from different functions and departments, at various locations, and across hierarchies discussed what Dual+ means for their work and what the best way is for them to incorporate the transformation-related content into their role. This resulted in some 420 ideas and suggestions
for improvement that were passed on to the Board of Management, which then implemented some of them directly. 

We took another major step forward in our transformation by developing our ‘five Ts’: trust, transparency, truth, team, and tenacity. They define how we want to work with each other, how we lead, and how we want to measure leadership. We will roll out the five Ts to all areas of the Company in 2024 and intend to put them into practice in our day-to-day work.