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DEUTZ AG Annual Report 2023

On the move

Katharina Krüger on the highlights of the transformation at DEUTZ.

KATHARINA KRÜGEr
Head of Strategy & Transformation at DEUTZ

Katharina, what was the highlight for you in the first year of transformation?

Katharina Krüger: The fact that we managed to create momentum. Initially, only a handful of managers knew about our Dual+ strategy and the five Ts. Now, there are more colleagues every day – across different regions and functions and at every hierarchy level – who believe in this form of collaboration. They want to be a part of this movement and are doing an excellent job of communicating it. We are reaching people not only on a factual level but also emotionally. That is the absolute highlight for me because, as a company, we really rely on our teams being emotionally engaged.

What role do employees play in DEUTZ’s transformation?

Katharina Krüger: They play a very key role as they are the engine driving the change process. Our employees are the ones who have to embark on the transformation journey, and it is sometimes a circuitous, rocky road that they have to take. We help them to do so as successfully and with as much clarity of purpose as possible – through honest dialogue, suitable methodologies, and networking among the departments and regions.

How does the transformation affect the corporate culture?

Katharina Krüger: The way in which we treat each other and work together is crucial in making sure that we have a clear compass for the many challenging situations that often have to be faced during a process of transformation. In recent months, we have therefore invested a lot of time, effort, and passion across all departments and regions in order to establish a common understanding of the five Ts. You can imagine it as a two-way picture: The transformation is designed to support the corporate culture but, at the same time, we are creating a culture that supports the transfor­mation. Similarly, we want to put the organizational structures in place that are needed to provide optimum support for our corporate culture.